I think my main product and ancillary tasks all tie in together, this has been achieved by running a consistent theme across the 3 products. To achieve this i had to make sure the same atmosphere and mood was established across the panel, through the use of colour schemes, fonts, actors representations, images, audio, text and tag lines.
I tried to create a chilling atmosphere for each product to give a hint towards the thriller genre and creepy narrative but also leave the chance to express it was a horror genre too through the use of different conventions which were easier to attain as add ons.
My poster was washed with a blue tint, I felt this did its job to achieve the haunting, spine chilling atmosphere as the blue has connotations of coldness and is unwelcoming. My website stuck to a dull colour scheme also, consisting mainly of black and white, this was to give a stripped back effect. The chilling element of this was mainly my background image which was a ‘gif’ of ‘flowing viscous liquid’ which i felt had connotations of trickling blood- which fills typical conventions of the horror genre whilst being chilling and fitting the thriller atmosphere.
Another element that links the products, is the fact the same main actors are used to represent the film. My 2 main characters Nicole Simmonds and Adam Healey appear as the central focus points on the front of all my products. This is used to enhance audiences familiarity with these characters and relate them back to the film, it makes each product alone more identifiable, and furthermore connects them to one another. There names also appear on my products, which associates them to the outcomes.
On my website i have put the same piano soundtrack thats used on the first half of my trailer, this will link to two things together through audio, despite it linking 2 products i was unable to link the third because the poster is only a visual still image.
My main product; the trailer, also appears on the home page of my website which helps them promote each product to my audiences. My website also has a media section where some images have been taken as snapshots from parts of the trailer which hopefully the audience might recognize or connect to one another.
I have a common tag line used through my poster and trailer narrative and website, that's ‘Would you like to play?’ its a rhetorical question therefore engages the audience to respond as if its asked directly to them. This spurs curiosity about the upcoming film and creates excitement and a buzz. Using the personal pronoun 'you' makes it more direct and personal to specific people in the audience.
My social media pages all link up too; the consistency is mainly created through the use of the same or similar images. On my Instagram page i continued to use a black and white theme throughout my images to link them to some of the ones used on my website. The information and news posted on all my media sites link up and are consistent, this was to achieve a sense of professionalism and show the information was correct and backed up through different sources. All my colour schemes are dull so this creates a sense of consistency among the social networks.
I felt the social media aspect of promoting my film was really important because it provides such strong advertising due to the fact it can get out to a wide range of audiences globally. It is an easy way to keep the audience updated at the click of a button, providing them with different medias, whether it be articles, photos or videos. I think its effective because it interactive and you can draw attention to it easily, especially once people get sharing, retweeting and 'liking'. Its a good way to build a relationships with the consumers as they're much more involved and things have a more personal touch to them because everything can be adapted and quoted etc.
The posters main attraction and dominant feature is the star ratings, these act as a hook and engage the audience by showing the film as high rated movie and building it a good reputation as it seems like a 'must see'. After being engaged by the hook, they're intrigued to look on the website, which provides a lot more information and has interactive tools which helps engage the audience even further. On the home page of the website, the trailer is the central focus and this attracts the audience by filling genre conventions and showing them a teaser of the upcoming film. Hopefully, through the combination on these products the audience will feel excited for the release!
