Film trailers promote and advertise upcoming films, through a short video, using snippets from the full movie to fill up 2 and a half minutes max, making sure to include the critical components to create a representative trailer of the movie which appears worthwhile to watch. They're very important as they're used to engage, entice and attract the target demographic audience, furthermore, try and attract new demographics to get a wider audience appeal and therefore hit more sales. The time of day the trailer is played and where its advertised will be specific to the audience they're trying to attract.
What are typical features of a trailer?
Music- Sets the tone of the film, usually very telling as to what genre the film is by what music is playing. For instance horror movies will typically have spooky,eerie music. The music may be a known song or a specifically composed instrumental, it depdends on what atmosphere is trying to be created.
Quick cuts-These are used to excite the audience my jumping between snippets of the film, it also means the audience have to pay close attention because they might miss something.
Soundtrack/commentry/language - Overlaying the soundtrack is usually a combination of diegetic and non-diegetic sounds. Many trailers use a voiceover to narrate the trailer, if this isnt used, they might use a graphic commentry. The most famous voiceover, also known by 'the voice of god', is by Don Lafontaine, its recognised by many.
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