The Expendables Trailer Analysis

· At what point in the trailer are we told the name of the film? Why is this?

The whole trailer is 2 minutes 28 seconds long and at the point 2:15 we are shown the name of the film, 'The Expendables'. This is effective for it to be shown at the end as it means it'll be more fresh in our mind and memorable as its the last text overlay we see, if it had been at the beginning of the trailer, people would have likely forgotton it by the end.

· Why are we told who is starring in the film? How is this information given to

us?

Because certain actors have certain associations with roles or characteristics therefore if gives you an idea of there role within the film and what genre it is. There name pops up in a text over lay just after a snippet of the actor.

· What type of action from the film do we see?

The trailer is full of action from the first scene, theres lots of fighting and violence, this is reinforced by the use of props like guns  and the diegetic sound of shooting. Special effects are used and explosions happen.

· What clues does the music give us as to what type of film the trailer is

advertising?

The music varies in pace to set tension and then make the audience relax, this keeps them on the edge of there seat. The pace starts to quicken to build up tension then heroic music is played, to show changes and points in the narrative. From 1:32 it sounds like rock music is played, which is associated with violence, which helps set the tone and genre of the film. Its been made specifically for the video as the narrator talks over it and its not an already distinguished film. 

· What can you say about the voice of the person delivering the voiceover?

Why do you think this voice was chosen? What effect does it have?

Its a famous voice (Don Lafontaine) who is known as the 'Voice of God' presents him as all-knowing and mysterious, creating a sense of suspense for the audience and excitement as we know the voice of god narration is associated with many successful, amazing films. 

· How does the speed of what we see compare to watching a clip from a

film? Why is this? Does the speed alter through the trailer or stay the same?

The speed of the clip is fast paced, they want to fit in a vareity of quick snippets without giving too much away about the film, it also creates an exciting, intense atmopshere and the screen jumps from one shot to another, it keeps the audience engaged. 

· What information are we given in the very last frame of the trailer?

Convergence relating to Facebook, a popular social media used by a majority of people: 

The verb 'join' is effective as it engages the audience on a personal level as if its directly addressed just to them and this creates a one on one personal interaction with the viewer, making them more likely to go and check out the Facebook post. Its also an imperative sentence, which means it forms a command or request of joining, therefore this also makes people more likely to follow it out. The word 'Fan' puts whosoever reading it into a group, making them feel involved. The font of 'Facebook' is recognizable as its the usual text and colour of the logo therefore it will be familiar to people so they're more likely to use it. 

· Which is more effective in making you want to see the film, the poster or the

trailer? Why is this?

Personally, I feel a trailer has a bigger effect on me than a poster, down to the fact its often more gripping and creates a lasting memory in your head of the film, as it includes actual snippets from the full film. Moving images have a far better chance of catching our attention than looking at something which is still- a poster. 

· Where would you expect to see this trailer : 

a) before what films at the cinema ?

Other action films or ones of similar genres e.g maybe a thriller, adventure or horror film; because they would expect an audience of these genres, to be generalized in liking these types of films therefore they're targetting who it would most likely appeal too. 

b) before what TV programmes ?

It's likely it would be before programmes which attract a male audience, as stereotypically they're the ones that are more into this film genre, therefore they would try and attract them because they think it would have the most audience appeal.