Why is there intertextuality in music videos?
Many artists include intertextuality in their music videos to make precise and specific references to significant events, people or places. Some artists may do this to give their text a certain meaning or others might do it for popularity and through this give there own brand more recognition and credibility. Intertextuality in music videos is more obvious because the media they are merging with is more often than not well known to the audience and therefore easily recognizable. This means with the right circumstances and relevance it can be easy to incorporate intertextuality in a music video.
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