Key conventions of a music video

To create a successful music video I will need to stick to these key conventions developed from Goodwin theory:

• Have a link between the lyrics and the visuals (the lyrics should either amplify, compliment or contradict the visuals)
• Have a link between the music and visuals
• Contain genre characteristics and iconography
• Contain notions of looking
• Have inter textual references to other media (links to another piece of media within a piece of media)
• Show voyeurism (when a person receives pleasure from seeing someone without them knowing (usually sexual))
• Include demand of the record label
• The video must be performance, narrative or concept based

Key Definitions;

Intertextuality: The shaping of the texts meaning through another text or referencing 

Notions of looking: the notion of the camera which engages the audience or guides them to look at something. Voyeurism is present, as direct gazes and certain camera angles cause the audience to feel like there getting an insight to the artists life. 

To further my understanding on Goodwins theory, I found a very useful slideshare which I've posted below: share

Goodwin’s Theory from oldertibz