Goodwins theory applied to Beyonce; Run the world

Key conventions of a music video

To create a successful music video I will need to stick to these key conventions developed from Goodwin theory:

• Have a link between the lyrics and the visuals (the lyrics should either amplify, compliment or contradict the visuals)
• Have a link between the music and visuals
• Contain genre characteristics and iconography
• Contain notions of looking
• Have inter textual references to other media (links to another piece of media within a piece of media)
• Show voyeurism (when a person receives pleasure from seeing someone without them knowing (usually sexual))
• Include demand of the record label
• The video must be performance, narrative or concept based

Key Definitions;

Intertextuality: The shaping of the texts meaning through another text or referencing 

Notions of looking: the notion of the camera which engages the audience or guides them to look at something. Voyeurism is present, as direct gazes and certain camera angles cause the audience to feel like there getting an insight to the artists life. 

To further my understanding on Goodwins theory, I found a very useful slideshare which I've posted below: share

Goodwin’s Theory from oldertibz

1st Video Editing experience

My intentions with my first video edit was to make it slightly funny if possible; I felt this way I could be more experimental with effects and transitions, also on which parts of the clip I kept or cut out. After a while of use, it was easier to find my way around the relevant tools and discovered more as I spent more time playing around with various hacks. Overall,it has given me a good taster of how to use the programme and what to expect from it, which will help me in my process of planning and producing my final piece at the end of the media course.

What I learnt using adobe premiere

To cut the clip to make the conversation flow, you need to right click and cut the video in desirable places

By right clicking, this list of available options appear. I wanted to delete this part of the clip therefore clicked on 'cut'.

To add a transition from clip to clip, you could chose a transition from here and drag it with your mouse to the clip.

It asked you what part of the clip you would like your transition to start and how long you wanted it to last- which it seemed to be better if it was shorted because the video appeared more consistent and flowing.

By clicking 'More' there was some advanced options that came up which where interesting to adjust and experiment with.

To add music, you simply dragged and dropped the soundtrack is the desired space.

My peer assessment of another students blog:

We were set a task to do a peer assessment, so I contacted someone via email, (screenshots are shown below) in order to find someone to swap blog addresses with and pursue the peer assessment. 

 I found this a useful exercise to receive help from my classmates as they pointed out improvements I otherwise might not have noticed.

My Peer assessment for: georgiagibbsa2media.blogspot, Im currently waiting for her to email a response and get some feedback of what she thought about my comments. 

Georgia's peer assessment for me and my response (in red):

Mise en Scene

Mise en Scene from lydiag2

Definitions of Micro and Macro Analysis

http://www.slideshare.net/hasnmedia/conventions-micro-and-macro

Its important to ensure your micro analysis supports your macro analysis, take consideration to focus on technical and symbolic codes such as lighting, costume, props, camera angles and movement, character performance, set and sound. This will help us build up a conclusion of the wider picture the text is trying to present and lead us to our macro analysis, which is likely to focus on themes such as, narratives, audiences, genre and representation. 

This links to codes and conventions because codes are often in symbolic form through micro aspects, which create meaning, and the meaning of the micro aspects builds up to the macro which relates to the widely accepted or recognised way of doing something. Conventions will often help you recognise a genre or typical narrative, codes however are more likely to be individual to the media text your analysing. 

Predict what you expect to see in the horror genre in terms of these “micro” aspects

What typical horror conventions appear in the opening of 'Jaws'...

Jaw clip- Crissies Last Swim

Ill base the codes and conventions based on whats shown in this slideshare:
http://www.slideshare.net/kbamediastudies/codes-and-conventions-in-horror-films

This Jaws clip is the perfect example that conforms to many codes and conventions of a horror film. To begin with the scene is set by a dark night...a stormy night is usually the cliche however I'd say the dark, moonlit sky gives off the same spooky atmosphere, especially the luminously back lit clouds which look eerie and storm-like and helps foreshadow something bad will happen. Not only that, they're also in a secluded location, an empty beach, this is shown by the tracking shot that shows the vast land in the background and no sight of housing, people or life. The fence on the beach its self provides a danger, with two drunk kids weaving in and out of them they could easily fall and injure themselves especially due to there drunk state. As they're running to the beach, clothes are coming off which re-inforces their reckless, out of mind behavior and suggests nothing good is going to come out of this. It builds up to 'the fall'  as one of the kids tumbles down the hill, which seems not enough to discourage him going near the danger but could be refered to as a 'fake scare'. The girl dives into the sea and swims off, getting further into the middle  of the ocean, reinforcing the secluded location and fact that no one is around to help. The boy talking to himself in a drunk slur builds up tension, it pulls the focus away from the girl however creates enigma, in wonderment of whats happening to her.

The non-diegteic music of the girl elegantly swimming implies something is about to tear up the peace. The water is glimmering ans the girl is throwing her head smiling, until something jerks her head, dragging her under water. A diegetic sound of spluttering is made to portray her surprise and her faster paced breathing as she begins the panic...then comes the terrified screams. This pulls all our focus to the girl and the audience feels engaged and tense. 

Last but not least, a death occurs within the first 5 minute of the film, which prepares the audience for the rest of the movie, with expectations to be filled with death, dread and fears, this is enough to hopefully keep the audience engaged and watching.